OKEZONE - if you own a business and want to market it online, then one very effective marketing strategy today is to take advantage of search engines, such as Google. If your website / blog in the top 10 Google search results for the keywords that you aim, you can bet that your visitors will come from the search engines and most likely they will buy a product or use a service you sell through your website. Marketing through search engine optimization can be considered a marketing technique which is the most elite and effective because it is free and conversions are usually high.
To help your website in the top 10 Google search results, not an easy thing ... hum is not too difficult, too. Already a lot of information on the internet that discuss tips and tricks so that an optimal site in search engines, especially Google. Some information there that provide tips optimization On Page and some are giving tips Off Page optimization. I tried to summarize in broad outline, what needs to be done to maximize SEO (search engine optimization) a website / blog.
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Here are 8 steps that must be done to optimize the SEO of a website:
1. Keyword Research
When you will create a website for your business, you certainly do not make it just like that without a plan.The first step is very important and you need to do is find out how people type a keyword in the search engine Google to search for information that is needed. How to? You can research keywords using the Google Adwords: Keyword Tools, the service is provided by Google for free.
2. Use Domain Containing Keyword
Once the algorithm updates penguin ago some people say that the keywords on the domain are a bad thing because it could be considered spam by search engines. I am not the master of SEO or have super skills in the world of SEO, but I quite understand that in the world of online marketing is a lot of people say things that are not as though they most certainly understand many things about SEO.
Actually, the domain does not have to contain keywords, it is not a necessity. But by entering keywords in the domain, of course, will help search engines to determine the focus of the website created. For example, creating a web of SEO services provider or backlink services, could use a domain gudangbacklink.com, rajaseo.com, seomax.com, ratuseo.com, and others. While examples of domains that do not use keywords on domain usually are websites of these companies, such as google.com, facebook.com, twitter.com, detik.com, yahoo.com, and others.
In essence keywords on the domain is never harmful to your website, it only applies to sites of SPAM, and of course, you do not plan to make a SPAM site, right? So, using specific keywords on site domain you is a good thing, oh yes I suggest using the appropriate extension to the core business, for example, dot com extensions to commercial sites.
3. Use Platforms Right For Your Website
Actually, no matter want to build your site using your preferred platform. However, if you want to create a site that is Google-friendly and user-friendly then the WordPress platform is the best choice. In the WordPress platform, we can also install various plugins that can help SEO activities and also help the look of the site to make it look better.
4. Use Permalinks Good
Make sure each of your posts permalink post title Karen contain permalinks were both very helpful in your SEO activities. That is why I suggest using the WordPress platform as you will be easier to change the setting permalinks on WordPress. To post permalinks setting I usually use a custom structure like this /% postname% / or /%postname.html
5. SEO Plugins
As I said before, the advantages are that it can be installed WordPress plugins that can help support the SEO of your site. Some plugins WordPress which is very helpful SEO your website is: - WP Yoast SEO or All In One SEO Pack - Google XML Sitemaps - SEO Friendly Images - And others (to be discussed next riposting)
6. Quality Content
There is some debate about the quality content such as what, some say "the article at least 500 words," and some say "the article at least 700 words", the fact is there is nothing better than an original content. Create content for your readers, how to make your readers want to read all your content continuously. As already stated by the google itself that content is KING, then you should still update your site with original and interesting content for your readers.
7. Use Social Media
The era of digital technology today who does not know twitter, facebook, Google plus, etc ... at least would know one of them. If you are reading this article and have not had one social media accounts, I think it was something "extraordinary" - indeed too: P. For owners of the site, has a twitter account and facebook is a must. Social media will not only help the SEO of your website but will also increase visitors to your website.
8. Build Backlinks
Search engine algorithms will always change from time to time, but the important thing will never change in SEO is backlinks. The important thing to keep us consider when building backlinks for a website is build backlinks berk alists. Use your spare time to build quality backlinks and needs to be performed continuously with gradual.
8 steps above is a strategy to maximize SEO a website and must be applied if you want to get attention from the search engines, especially Google. If you can not do the above or do not have the time to do it, you should hire a webmaster who understands SEO.
Hopefully, this article can provide useful information about how to optimize your website SEO. If there are any input or questions please posted in the comments section :)